It started as a small fundraising effort at Juniper for All Heart Inspirations’ Juneteenth Celebration. Kate Wise, Juniper’s passionate bartender and engaged community member, developed a cocktail by the name of 44 Rhubies, for which each drink sold during May and early June $1 would be donated to support All Hearts Inspritiations’ event: a sail with Whistling Man Schooner and safe storytelling space for the BIPOC community. The initiative saw great success and, with the support of all those who purchased the beverage, Kate and Juniper were able to make a significant contribution a to All Hearts Inspirations’ event. The impact of the first fundraiser encouraged a second, bringing the Whi(noo)skey Strong Sour to the drink menu at Juniper for the months of July and August, with $1 contributions to the Winooski Strong organization.

The simplicity and effectiveness of the fundraiser sparked an idea. Kate dove a bit deeper, developing a rotating drink program that would raise money for different non-profit organizations focused on BIPOC and LGBTQ+ to support throughout the year. Every two months, a new nonprofit is selected, to which $1 from each sale of a selected beverage on the Juniper menu is donated.

how to participate

You, a consumer of beverages, play an incredibly valuable role in this initiative. Here’s how you can help.

  • Keep an eye out for #drinkitforward drinks at coffeeshops, restaurants, bars, and breweries across the state!
  • Repost your drink on social! Snap a shot of your beverage, add #drinkitforward, and tag the business! You’ll be entered to win gift cards to participating restaurants on a rotating basis – up to 10 $25 certificates will be handed out each week!
  • Encourage businesses to join! We’d love to continue growing our list of participants.

how to participate

You, a consumer of beverages, play an incredibly valuable role in this initiative. Here’s how you can help.

  • Keep an eye out for #drinkitforward drinks at coffeeshops, restaurants, bars, and breweries across the state!
  • Repost your drink on social! Snap a shot of your beverage, add #drinkitforward, and tag the business! You’ll be entered to win gift cards to participating restaurants on a rotating basis – up to 10 $25 certificates will be handed out each week!
  • Encourage businesses to join! We’d love to continue growing our list of participants.